8 Road Risk Reduction Tips from Chevin

An accident can be 36 times the cost of a basic repair! Ensure you have a strategy to reduce the causes and help control costs.

“More than a quarter of all road traffic incidents may involve somebody who is driving as part of their work at the time”

There’s a number of steps you can take that could help you reduce the chance of road accidents occurring within your fleet. Here are some steps you can take to help reduce accidents within your fleet:

1. Get managerial buy-in

Explain the extent to which accidents could impact your business operations – and highlight the benefits that could be gained.

For example, as well as causing human misery, accidents can lead to:

increased insurance costs
  vehicle downtime
 lost productivity
 employee sick leave
 missed sales
 lost or damaged stock
…and more

Generate interest in the highest level of your company. Managerial buy-in will make every other step you take to reduce road accidents much easier.

2. Write a road risk policy

f your employees use vehicles for business purposes, you have a legal obligation to have a written road risk policy which you should make available to them through a proper induction. Make sure you also periodically assess employees to establish they are still medically and legally capable of driving. This policy should look at your vehicles and drivers and how they are used. It should contain simple and straightforward language to set out objectives for reducing accidents and outline how this will be achieved.

The document will serve as the cornerstone of your accident reduction strategy and should be made widely available across your organisation.

The document will serve as the cornerstone of your accident reduction strategy and should be made widely available across your organisation. Its worth covering aspects such as:

Personal responsibilities
Mobile phone distraction
Drugs and drinking
Driver behaviour
 Route planning
Road conditions
Health and wellbeing
Emergency procedures

3. Get accurate information

To reduce your accident rate, you need to know as much as possible about any incidents that have occurred within your fleet. Its also vital you keep details records of all driver and vehicles including communications send regarding actions taken to reduce or in response to accidents.

Careful recording is needed of each accident – not just insurance claim-style details but information on the kind of journey the driver was making, how long they had been driving, whether the vehicle had been recently inspected for safety and more.

In some fleets, best practice is to interview drivers in detail after every accident. A system such as Fleet Accident Management Software can provide a valuable platform in which to store this information and audit it later .

“Five seconds is the average time your eyes are off the road while texting. When traveling at 55mph, that’s enough time to cover the length of a football field blindfolded.” (2009, VTTI. Via www.distraction.gov)

4. Benchmark against other fleets

To know whether your accident reduction strategy is working well, it’s useful to benchmark yourself against similar companies. Organisations such as the Australia Fleet Management Association (AfMA) can help with this.

As part of this process, you will also normally be able to share best practice ideas and discuss which strategies are proving most effective with fleet management peers.

causes of road accidents

5. Keep drivers fully informed

Your accident reduction strategy can’t work without driver engagement. Your drivers need to be aware of what you are trying to achieve and how – with special attention to their role. This means providing guidance about:

their on-road behaviour
 the inspections that they need to periodically carry out on their vehicles
 what they need to do after a collision
 any penalties likely to be implemented as a result of poor driving

Regular communication is essential – it is important to keep road safety near the top of the agenda.

“Inappropriate speed contributes to around 10% of all injury collisions reported to the police, 13% of crashes resulting in a serious injury and 24% of collisions which result in a death” – RoSPA

6. Assess drivers’ skills

All drivers should be assessed on a regular basis. At the very least, this means checking their driving licence and looking at health issues such as eyesight that may affect them on the road. It is also very desirable to assess practical skills through on-road checks of driver behaviour by a qualified individual.

Assessments should be especially repeated following accidents and, if there is a question mark over a driver’s ability or suitability, they should be prevented from driving for work immediately pending further investigations.

7. Zero tolerance on drink and drugs

You must make it clear to drivers that you expect absolute adherence to the law on driving under the influence of drink and drugs. Many fleets go further and state that drivers should not drive under the influence of any drink or drugs. This policy applies to both prescription and illegal, recreational drugs.

If in doubt, you and the driver should seek advice from a medical professional. Some fleets ask drivers to sign a pledge stating that they will not drive under the influence of any drink or drugs.

reduce road accidents by not drinking and driving

8. Create a road safety culture

Road safety needs to be taken seriously across your organisation and considered at every level. For example, there is little point in having a comprehensive accident reduction strategy if employees are placed under pressure by line managers to follow unrealistic schedules or delivery times.

A good idea is to take part in the annual Road Safety Week organised by Brake, which provides ideas designed to encourage participation at both an employee and a corporate level.

You can also find a number of educational resources on the topic of safe driving tips, available from websites such as the Australian Road Safety Foundation.

Learn more facts and information about safe driving and for more tips on how to reduce road accidents, see our infographic.