Fleet Size: 1,000 Previous System: In-house Product: FleetWave 1.0
General Motors utilizes FleetWave to provide its region, brand, media fleet management and suppliers the tools needed to remotely reserve, assign and track GMs nationally distributed media fleet.
GM's media fleet is constantly changing due to new vehicle introductions and enhanced content offerings. GM struggled to maintain visibility over press car assignments, vehicle location and condition and needed to support special events from car shows to golf tournaments. FleetWave is used to quickly schedule, track and manage the entire media fleet assignment process while insuring that this sophisticated and costly fleet inventory is optimized to maximize GMs return on investment.