Case Study : General Motors

Overview

Fleet Size: 1000Previous System: In-houseProduct Selected: FleetWaveInstalled: August 2005

Introduction

General Motors utilizes FleetWave to provide its region, brand, media fleet management and suppliers the tools needed to remotely reserve, assign and track GMs nationally distributed media fleet.

Client Brief

GM's media fleet is constantly changing due to new vehicle introductions and enhanced content offerings. GM struggled to maintain visibility over press car assignments, vehicle location and condition and needed to support special events from car shows to golf tournaments. FleetWave is used to quickly schedule, track and manage the entire media fleet assignment process while insuring that this sophisticated and costly fleet inventory is optimized to maximize GMs return on investment.

Client Benefits

• Manage comprehensive fleet operating details such as short and long-term vehicle assignments, media contacts and affiliation details, complete content and ordering details as well as insure that preventive maintenance and compliance standards are always maintained.
• Track and report on the specific media coverage and value generated by each media representative that drives a GM vehicle.